What A Bounce Rate Can Tell You About Your Users
One of the many stats that Google Analytics tells you is the percentage of people who leave your site after only visiting one page – this is known as your ‘bounce rate‘. If the bounce rate is a percentage is high, like 80 or 90%, then visitors aren’t actively exploring your site. Website owners want a low bounce rate because you want visitors to explore aspects of your website, and then contact you or complete the desired action on your site (i.e., make a purchase). So what is a good first step to take…. we believe it’s to make a really good first impression!
6 Simple Tips To Make Your Website More User-Friendly
Google did a research study in 2012 about the visual complexity of websites, and no surprise found that simpler is better. Our brains like and expect familiarity, and make a go/no-go decision about complexity in a split second. Here are six ways that your Website communicates simplicity and invites visitors to want to learn more:
- Design for multiple devices – Responsive design means that your site adjusts to the reader’s device – tablet, PC, or phone. If you only do one thing for your site, making sure that you have a responsive design is the most important.
- Simplify navigation – Use menu tabs to direct the visitor to specific interests. Sub-pages (pages within the tab) can also simplify the information visitors want. Take a look at your navigation, or better yet, ask someone who hasn’t seen your site in a while to evaluate how easy it is to find info they want.
- Get rid of pop-ups – Computers have pop-up blockers for a reason – they’re annoying! If you want ads on your site, place them on the edges instead.
- Pay attention to color (or NO color) – It’s easier to read sites that have a lot of white space. Your company may have a color scheme, but don’t over-do it. It’s all about making info easy to find and read.
- Get to the point — Site content must be concise and clearly present benefits. Avoid long paragraphs and break up the content with sub-heads to let the reader jump to what’s most important.
- Take a top-down approach – Put the most important info first, so that a reader can quickly find what they want to know, then read more. Don’t make the visitor work too hard.
Keeping your Website up-to-date is a discipline that pays off with strong first impressions. Talk with us about how we can help.