In one of our earlier blog posts, we explained what Bounce Rate is on a website, and how having a high volume of people visiting your website means nothing when if they aren’t sticking around. That’s the difference between having a usable website, and a useful one. Anyone can make a usable website that looks great and functions properly, but without a useful destination that addresses reader needs, you’ll be left with a high rate of disengaged traffic looking elsewhere to fulfill their needs.
when you could simply put up a website, add a few pages plus an FAQ section, and call it good. Many factors contribute to a successful web presence, but one of the most overlooked is regularly published content. Your business is constantly evolving in response to changing markets, new trends, and fresh products, so why isn’t your website? Product descriptions, emerging trends in your industry, even documenting company culture all help to position your website as an opinion leader, or at the very least keep it relevant in a market that’s constantly evolving.
Of course, creating good content takes time that you never have enough of. We’re here to help. Content creation is one of our many services at Ugly Duck Marketing, and we have experience writing for a wide variety of clients and markets. The rapidly changing business environment of today demands entertaining information. Give us a call today and tell us about your company. We’ll find a marketing solution that works for you and your audience.